Project Ocean

The Marine Reserves Coalition was established in 2011 as part of Project Oceanan innovative partnership between the Zoological Society of London (ZSL) and Selfridges, tackling overfishing, pollution and the need to better protect our oceans

How it all began

Back in 2011, ZSL teamed up luxury department store, Selfridges and created Project Ocean as a way in which we could make a positive difference by changing consumer buying habits and engaging people in the plight of our oceans. The information around marine conservation hasn’t always been clear or accessible, so with the help of Selfridges, we set to work on communicating why and how we should protect our oceans’ ecosystems in a constructive and compelling way.

The success of Project Ocean in 2011 led to the creation of the Marine Reserves Coalition (MRC), which now in it’s fourth year, continues to be supported by Selfridges.

A long-term partnership

We at the MRC continue to work to establish new marine reserves in the UK and abroad, to influence national and international policy and to raise funds and increase awareness and understanding of the of key issues affecting our oceans.

And Selfridges continues to lead the retail activism movement by example, ensuring its Food Hall and restaurants do not serve endangered fish and that its Beauty Hall is 100% free from shark oil and shark by-products.

Looking forward, Project Ocean will be extending its focus to address the issue of the pollution of our oceans, while continuing its work on overfishing and marine protected areas.

No Comments


  1. Selfridges, Oceana and The Zoological Society of London | CSR watch - […] […]
Restoring the oceans will take time. We need to act now.