Project Ocean
The Marine Reserves Coalition was set up in 2011 as a result of Selfridges’ Project Ocean initiative.
Selfridges launched Project Ocean in May 2011 to inspire the public to celebrate the beauty of the oceans, to understand the threats resulting from over-fishing and to help us all make positive choices about the right fish to buy and eat. As well as helping people understand which fish to buy, the goal of Project Ocean was to raise funds to create marine protected areas; safe havens for fish to breed, multiply and migrate.
Recognising the strength in working collaboratively and the urgent need for greater ocean protection, Selfridges worked closely with ZSL, Greenpeace, the Marine Conservation Society and the Pew Environment Group to deliver the messages of Project Ocean to a wide ranging audience. Following the great success of Project Ocean in 2011, it was decided that the groups involved should formally come together to form the Marine Reserves Coalition*, with funding for 2012 provided by Selfridges.
Selfridges continue their commitment to Project Ocean and maintain the following promises:
- We will not sell endangered fish
- We will go on supporting our customers in understanding how to make the right choices about which fish to buy and eat
- We will continue to offer a platform for raising awareness about the issues that threaten our oceans and seeking solutions
- We will celebrate World Ocean Day each year
*The BLUE Marine Foundation subsequently joined the Marine Reserves Coalition in 2012
