The Marine Reserves Coalition was set up in 2011 as a result of Selfridges’ Project Ocean initiative.
Selfridges launched Project Ocean in May 2011 to inspire the public to celebrate the beauty of the oceans, to understand the threats resulting from over-fishing and to help us all make positive choices about the right fish to buy and eat. As well as helping people understand which fish to buy, the goal of Project Ocean was to raise funds to create marine protected areas; safe havens for fish to breed, multiply and migrate.
Recognising the strength in working collaboratively and the urgent need for greater ocean protection, Selfridges worked closely with ZSL, Greenpeace, the Marine Conservation Society, the Pew Environment Group and the Blue Marine Foundation to deliver the messages of Project Ocean to a wide ranging audience. Following the great success of Project Ocean in 2011, it was decided that the groups involved should formally come together to form the Marine Reserves Coalition, with funding for 2012 and 2013 provided by Selfridges.
Selfridges continue their commitment to Project Ocean and maintain the following promises:
- We will not sell endangered fish
- We will go on supporting our customers in understanding how to make the right choices about which fish to buy and eat
- We will continue to offer a platform for raising awareness about the issues that threaten our oceans and seeking solutions
- We will celebrate World Ocean Day each year
2013 – Save our Sharks
Sharks are the theme for Project Ocean 2013 and Selfridges has taken new steps to help reverse the dramatic declines we’re currently seeing in shark populations throughout the world.
Follow the links below to find out more about Project Ocean’s shark campaign: